Over the past three decades, Tito Rojas has escalated to become one of salsa's biggest singers. With his natural vocal talent, Rojas “uses almost no ornamentation when he sings” and melodically accompanies salsa’s upbeat rhythm. Hailing from Puerto Rico, Rojas started his solo career with his hit song “El Campesino” and went on to become a leading member of several well-known bands, including his own, Conjunto Borincano. Renowned as a top “salsero”, Rojas pursued a solo career in the 1990s with the romantic salsa album Sensual. He reached a new pinnacle in his career when his 1995 album, Por Derecho Propio went double platinum, and he was awarded “Best Salsa Artist” in Puerto Rico. A constant on the Latin music scene, Rojas has “reached the area where pop music turns into art, where signs of emotionalism by the performer bring an entire audience together,” according to The New York Times.
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