In March 2020, with the country facing PPE shortages, Michelle Feinberg, founder of New York Embroidery Studio, managed to pivot from high-end fashion to become the city's largest maker of PPE gowns, winning a $79 million contract from the federal government. How did she manage this transformation? What major problems did she solve, and what forms of support were most critical to transforming her business? Participants: - Michelle Feinberg, Founder New York Embroidery Studio - Scott Newbert, Lawrence N. Field Chair in Entrepreneurship, Academic Director of the Lawrence N. Field Programs in Entrepreneurship, Zicklin School of Business - Larry Zicklin, Former Chairman, Neuberger Berman - H. Fenwick Huss, Willem Kooyker Dean, Zicklin School of Business Followed by Q&A with Professor Gwen Webb, Associate Dean, Zicklin School of Business
New York City, NY; NYC