As television constantly evolves and our favorite shows are watched on computers, cell phones, iPods, and other hand-held devices, the competition for viewers is more intense than ever. How are publicists grabbing our attention today? Learn what it takes to reach today’s fickle, focus-challenged viewers and discover the skills and background needed to break into this exciting and fast-paced industry.
Moderator: Adam Buckman, freelance TV writer and former TV editor/writer, New York Post. Panelists include: Tony Fox, Executive Vice President, Corporate Communications, MTV Networks Entertainment Group; John Murphy, Founder, Murphy PR; Tobe Becker, Vice President, Program Publicity, Media Relations, HBO; and Elissa Johansmeier, Vice President, Publicity and Corporate Communications, Fox Broadcasting Company.
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