Social influencers are more than their follower count. Creators. Artists. Filmmakers. Photographers. Entrepreneurs. They have spent years cultivating organic audiences, starting in college dorms and childhood bedrooms often with no more than a basic webcam. With the rise of "influence marketing" there's a trend for major media companies to seek out social media influencers to grow their brands. Hear from social media superstars and the companies that love them. Panelists: Folasade Adeoso is graphic designer, creative, and model. She has worked in fashion, fitness, residential, university, and non-profit organizations. Her work illuminates how products and services enliven her world, creating tangible value for brands. Shruti Ganguly is the co-founder and a partner at Fictionless, a film and video production company that focuses on digital series and branded content, narrative features, documentaries, and TV series with clients such as the United Nations, IMG, Sotheby's, ESPN, GE, Apple, NYU and the like. Yena Kim is a designer, stylist and photographer who runs the social media accounts for the most stylish dog in the world, Menswear Dog. Born in Korea and raised in various parts of India, she found love for creative expression early on and studied Graphic Design at the Rochester Institute of Technology before moving to New York City to pursue Fashion Design at FIT.
New York City, NY; NYC